BERLIN, MD (October 19, 2018) - Taylor Bank took a unique approach to unveiling its new, very distinctive logo. In a crop-circle-inspired move, the bank transformed a five-acre cornfield into a maze with the distinctive new geometric design carved right into the middle. The field is located at the intersection of Route 12 and Old Furnace Road in Snow Hill, Maryland not far from Taylor Bank’s Snow Hill branch. Although the recent tropical storm damaged the maze, the public will get to have a free Fall Fun Day at the farm on November 3 from 12 p.m. to 4 p.m. when Taylor Bank will hold a family event with games, activities, giveaways, and food, including a cookout provided by the local Snow Hill Volunteer Fire Department.
The idea for the cornfield reveal came from Taylor Bank’s advertising agency, Stackpole, and according to Taylor Bank President Ray Thompson, the bank’s leadership team was all in to make it happen. “Usually, you just put the new logo on the letterhead and call it a day, but what fun is that,” said President Thompson. “Stackpole said why not go big, and we agreed, particularly because we could turn it into a community event which is right in line with the Bank’s dedication to the communities our customers live in. It’s unfortunate that the recent tropical storm damaged the maze itself, but we have amazing aerial footage and are excited to host a fun afternoon on the farm.”
Taylor Bank’s new identity and “Always Here. For Good.” advertising campaign launch this week. The campaign is built off the bank’s longstanding tradition of community involvement and support for local organizations including volunteer fire companies, schoolshospitals, and numerous other non-profit organizations. Earlier this year, Taylor Bank made a record $200,000 donation to he Atlantic General Hospital to help build the new cancer center.